PLAY TLV Beach Hotel – An Urban Getaway by the Sea – Book Direct with Hotels.co.il! PLAY TLV Beach Hotel, formerly Brown Brut Hotel, offers a youthful, stylish and relaxed hospitality experience in one of Tel Aviv’s most desirable locations. Situated between the vibrant Neve Tzedek neighborhood and the Mediterranean coastline, the hotel is ideal for an urban getaway combining beaches, cuisine, culture, markets and nightlife—all within walking distance. Nearby attractions include Charles Clore Park, HaTachana, Park HaMesila, Carmel Market, the Yemenite Quarter, Rothschild Boulevard and Old Jaffa. Start your morning at a neighborhood café, explore the city’s streets and markets, relax on the beach, enjoy dinner overlooking the sunset and discover Tel Aviv’s nightlife—before returning to a comfortable room and a restful bed. PLAY TLV Beach is located in the iconic Textile House complex and was created as part of the Urban Revival concept, which gives new life to landmark city buildings. Contemporary design, a laid-back atmosphere and a central location come together to create an authentic Tel Aviv experience, ideal for couples, friends, business travelers and anyone who wants to discover the city up close. Most of the hotel’s stylish rooms offer sea views and provide a comfortable, welcoming place to unwind after a day in the city. Guests can also enjoy a 24-hour reception and a lobby lounge featuring a library, work and relaxation areas, drinks, snacks and calming views of the Mediterranean. Whether you are looking for a hotel near the beach in Tel Aviv, an urban escape close to Neve Tzedek, a weekend of entertainment or a convenient base for a business trip, PLAY TLV Beach Hotel is an excellent starting point for experiencing everything the city has to offer—with thoughtful design, an easygoing atmosphere and excellent value. The hotel features 182 stylish rooms, sea views from most rooms, a lobby lounge serving drinks and snacks, a fully equipped meeting room and a 24/7 reception. The hotel is dog-friendly with prior arrangement and enjoys a prime location between Tel Aviv’s beachfront and Neve Tzedek.
